Chapter 6 : Valuing Organizational Information

"Living in dreams of yesterday, we find ourselves still dreaming of impossible future conquests."

Charles Lindbergh 

"stop dreaming and lets move forward"

 me, 2014 :)

ermm its just in a few week and now we are in the new chapter which is chapter 6, which discussing about; Valuing Organizational Information.

1st of all we will discuss about organizational information. What is organizational information ? this diagram might make us clear about it :)

next, the diagram below shows the comparison between the value of transaction and analytical information.

we also need to know about values of quality information. Example for quality informations are:

on the other hand, the four primary sources of low quality information that we should know are:

• Online customers intentionally enter inaccurate information to protect their privacy.
• Different systems have different infomartion entry standards and formats.
• Call center operators enter abbreviated or erroneous information by accident or to save time.
• Third-party and external information contains inconsistencies, inaccuracies, and errors.
• 
  

last but not least, in this chapter we have to understanding the cost of poor information. The example are as below :

• Inability to accurately track customers, which directly affects strategic initiatives such as CRM and SCM.
• Difficulty identifying the organization's most valuable customers.
• Inability to identify selling opportunities and wasted revenue from marketing to nonexisting customers and nondeliverable mail.
• Difficulty tracking revenue because of inaccurate invoices.
• Inability to built strong relationship with customers-which increases buyer power.