hyee, assalamualaikum and a very good day to all of you :)
last week we had discuss about business driven technology, so how about today ? a very simple topic to discuss for today which is IDENTIFYING COMPETITIVE ADVANTAGE.
In this chapter, we are going to cover a little bit about competitive advantage, Porter's Five Forces Model, Porter's Three Generic Strategies and relationship between business process and value chain.
what is COMPETITIVE ADVANTAGE ?
def :a product that an organization's customers place a greater value on than similar offerings from a competitor.
huh ??
it means an advantage that a company have which does not exist at other companies
eg: iPhone for an example have a very well-known brand due to its apps and the function itself make it as its competitive advantage compare to other hand phone's brand like Nokia and Motorola. However these competitive advantage is temporary because competitors keep duplicate the strategy. As what we can see most of the function of iPhone are likely as the function in normal android smart phone thus make it as not a competitive advantage for iPhone any more.
however a company usually keep coming out with new competitive advantage to maintain their brand and keep earning profit !
next !!!
Porter's 5 Forces Model
next !!
Porter's 3 Generic Strategies
in summary, the relationship between 5 forces model and 3 generic strategies are like this:
as simple as ABC right ?
last but not least is supply chain diagram.
that all from me for today.. trimass !
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